People like to be involved, and by including your entire community of support in the development process, you strengthen their ties to the campaign. The more invested people are, the better advocates they’ll be for your institution on the fundraising front lines. Those questions become the content blueprint for the full case for support.
- Your campaign brochure announces that final campaign goal and transforms the ideas you developed in your case for support into a well-designed brochure.
- What’s more important is that the foundations of your case statement are in line and that you have content to turn to when making the case to supporters.
- Discover how this hard-nosed go-getter can boost your capabilities.
- An emotional opening is key to a successful case for support.
- To run a successful capital campaign, you need to generate support from your nonprofit’s key stakeholders and your broader community.
Branding and Marketing
A clear case statement strengthens your fundraising by ensuring everyone involved in asking for support understands and believes in the message. You need a case statement because it does more than just ask for donations—it builds relationships and trust. The trust is built by how you’re able to explain how you fulfill a need that your organization fulfills, things like your programs and services.
If they can visualize a specific way they can help, they’ll be more likely to support your cause. Stories from beneficiaries are not the only ones your case statement should include. Find a few donors willing to share their experience with the organization.
Writing a Case Statement for a Capital Campaign
Looking at the campaign timeline below, you can see that the kick-off marks the end of the quiet phase of the campaign. At that event, you will set the final dollar goal for your campaign — a goal you know you will be able to reach. To give you a running start on developing the communication plan for your campaign, here’s a list the material you are likely to need over the full range of your campaign. The better and clearer and more compelling your draft gets, the more those ideas will serve as the basis for your entire campaign communications plan. (Notice, I didn’t say, what difference will it make for your organization.) The vision is not about your organization’s needs.
Do You Have the Major Gift Prospects to Meet Your Capital Campaign Goal?
Your case statement should showcase that your organization has a clear plan for how you’ll carry out your campaign and why it’s important to your overall mission. To accomplish this, you’ll need to make sure your statement has all the right pieces in place. Some may be passionate about your cause, while others may be more interested in the tax benefits or recognition. Tailor your case for support case statement for your nonprofit organization capital campaign to resonate with various donor segments.
The Power of Committees in Major Gifts Fundraising and Capital Campaigns
Your case should begin as a series of ideas organized in a logical and compelling way. Ostara’s seasoned team can work with you to craft an effective and compelling case. This isn’t about what your organization needs – it’s about the needs of the community you serve.
By following this process, you can ensure your case for support is not only clear and persuasive but also tailored to the needs and interests of your target audience. Validating your case for support is a crucial part of making sure your message resonates with your target audience. At a minimum, you should review your case statement annually, but it’s good practice to revisit it whenever you’re launching a new initiative or campaign.
Craft specific messages that speak to their interests and values. Ideally, a brilliant case statement will be donor-centric, written to donors and potential donors using reasoning and language that will resonate with the target audience. As your campaign proceeds, you’ll find that the audiences, message and vehicles change. Until finally, by the end, you might be creating swag — hats, tee shirts, banners and more. And while your organization’s campaign may be very different from any other organization’s, we’ve found that all truly compelling cases follow this simple 6-part framework. Your case for support doesn’t start out as a polished document.
The Industry’s Most Comprehensive Support Program
Download this case for support template below to get started now. We’ve included some helpful prompts and questions to answer while filling out each section. Capital campaign case for support statements rally everyone around a flagship campaign, and can be essential to its success. When you share ways to give, a great way to increase donations is to direct or link to an online donation page. Donorbox provides nonprofits with customizable online donation forms and other advanced features.
Now you’ll want to show donors what their support can achieve. Your case for support needs to demonstrate that your programs are worthy of investment. Use statistics and charts, write a few short case studies to illustrate impact, and include testimonials from your donors, community leaders, and beneficiaries. The YMCA has a unique title for their capital campaign case for support – Power of Potential. This helps them stand out from hundreds of other documents a major gift donor might receive.
These case statements are helpful in several scenarios, but can be especially useful when connecting with potential sponsors or reaching out to major donors during a capital campaign. This article will explain what to include and how to make your case statement stand out in the crowd. Your case statement helps your supporters understand why your cause is worthy of their support, so it’s worth getting right.
- It is a persuasive piece that serves as the foundation for creating campaign donor appeals, grant applications, and other campaign materials.
- (Notice, I didn’t say, what difference will it make for your organization.) The vision is not about your organization’s needs.
- Habitat for Humanity’s case for support statement is a great example of how one document can be used for different purposes – like website content and a printable PDF.
- You will find it helpful to create a grid like the one below that shows the audiences, messages and vehicles for each of four sections of your campaign.
- An emotional opening can captivate your audience at the very onset so use these introductory paragraphs to lead your donors and prospects into the remainder of the document.
- It aligns everyone around a shared vision, providing a clear, consistent message that resonates across all audiences.
Remember to keep the case persuasive and focused toward prospective donors in a manner that makes a compelling case for their support. A strong case for support is essential when raising money for a capital campaign. This document forms the basis for all of the marketing materials you will develop in the fundraising process.
